6 Tips for Using Pinterest to Promote Your Retail Business

So how exactly can Pinterest help promote your retail business and how can you use it to its fullest potential? Consider these tips:

1. Optimize your profile. You only get one chance to make a first impression, and your "About" section is likely to be the first thing people look at when they land on your profile. With just 160 characters to make an impact, you need to be concise and sum up the most important points quickly. Use strong keywords while introducing your brand and explaining what it does. Try to convey your credibility/expertise in the areas you intend to pin about most. You should also make sure you add your location. Local search is getting more important and can help you reach prospects in your area.