6 Tips for Using Pinterest to Promote Your Retail Business

Pinterest's current monthly visitor total of more than 70 million worldwide might be small potatoes compared to Facebook's audience of over a billion, but Pinterest's unique visual slant has been proving valuable for retailers.

Online jewelry and accessories retailer Bottica, for example, recently conducted a study of its social media traffic and the results were surprising. It found that Pinterest had become its No. 1 social referrer, helping to generate nearly 10 percent of its sales, compared to 7 percent from Facebook. What's more, visitors to Bottica's website arriving from Pinterest spent over twice as much as those arriving from Facebook ($180 vs. $85). Eighty-six percent of visits driven by Pinterest were new visitors, compared to 57 percent driven by Facebook.