How to Use Foursquare as a Loyalty-Building Tool

The “candy” isn’t groundbreaking. For years, loyalty programs have given extra treats to brands’ most engaged customers. But Foursquare provides marketers access to tech-savvy patrons who are willing to endorse and promote your business via social media. If your aim is to build a better understanding of your customers, recruit new customers or generate localized publicity, Foursquare is a tool to consider.