How to Use Foursquare as a Loyalty-Building Tool

Another approach is to use Foursquare to broadcast new specials to prospects when they check in nearby. Finally, you can use Foursquare’s staff page to celebrate your staff by making them mini-celebrities, all while promoting interaction via social networks.

Aims
Foursquare’s Co-Founder Dennis Crowley explains the application’s benefit for marketers looking to develop loyalty programs: Foursquare is “… the intersection of social utility (Hey, I know where my friends are), sharing/oversharing (I log in everywhere I go/everything I do) and gaming/rewards (every check-in gives you a little piece of candy).”