How to Use Foursquare as a Loyalty-Building Tool

And how big is the audience for integrated mobile solutions, you ask. The answer: very large and growing. In fact, according to Vivianne Gravel, president at LIPSO Systems, a Transcontinental company, “Canadians are very interested in communicating with their friends through mobile. In 2009, 35.3 billion peer-to-peer text messages were sent in Canada. That’s a 70 percent increase over 2008. As this trend continues to grow year-over-year, commercial marketing campaigns are becoming more integrated with mobile solutions so that they can extend their branding efforts into the social media landscape and reach their consumers anywhere and anytime.”