How to Use Foursquare as a Loyalty-Building Tool

Audience
Early adopters to social media were immediately attracted to Foursquare, and offered their customers freebies, in-store shout-outs and other rewards for being frequent patrons. That said, many of these companies focused on young, tech-savvy customers. But today, Foursquare users include baby boomers, soccer moms and other communities that marketers across industries are looking to tap into. At the same time, the popularity of Foursquare has grown — increasing its audience by 200 percent since last year.