How to Use Foursquare as a Loyalty-Building Tool

For those of you relatively new to Foursquare, the mobile application encourages users to share their physical location within their network of friends by “checking in” to a venue on any mobile device. Users are then encouraged to leave comments about each venue, including why they visit.

When visitors share their insights, they accumulate points; venues’ most frequent visitors are awarded the status of “mayor” (surpassing the check-ins of an existing mayor, called “ousting,” is a triumph). Very enthusiastic superusers are also rewarded with “badges” for racking up consecutive visits and participating in other related online social activities.