Special Report: How to Use Catalogs to Drive Sales

2. Create a strong visual brand. Review a bunch of different catalogs all competing in the same marketplace. You'll find lots of them looking so much alike that a layperson couldn't differentiate one from the other. This isn't a good path for building brand loyalty. Sure, your designer will point out details that makes the design different from the competition, but if a gal bought a dress three months ago and can't remember from whom, will the next catalog in the mail look enough alike that she'll think that's where she bought it from and place another order? Mistaken identity happens frequently; don't let it happen to you.