Special Report: How to Use Catalogs to Drive Sales

1. Be very clear in design and copy. It's a courtesy to your readers and increases sales for you. Clarity makes it fast and easy for your readers to focus on products and buying them, not on finding products or figuring them out. This includes simple but increasingly rare techniques like keeping your copy close to its image; product photos that show clearly how the product looks/fits/works; and copy that clearly answers questions readers have so they can make a buying decision.