How Ugg is Optimizing the Online Shopping Experience

In an exclusive interview yesterday with Retail Online Integration at the National Retail Federation's Big Show in New York City, Chad McCutchen, director of omnichannel digital technology at Deckers Brands, parent company of UGG among other brands, discussed how the footwear retailer is leveraging a personalization engine to drive more relevant online shopping experiences for the brand's customers. Find out what UGG is doing to generate more conversions as well as more loyal customers, and how it could apply to your business.