How Two Catalogers Managed Brand Refreshes

Why?
Both American Meadows and Eastwood initiated brand refreshes in order to identify a core look and feel to the brands. With both companies looking to grow, it was first necessary to shore up the foundations before adding to them.

"We needed a sturdy, cohesive platform to grow on," said Platt, noting that at the time American Meadows - and its sister brand High Country Gardens - lacked definition and consistency.