![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Why?
Both American Meadows and Eastwood initiated brand refreshes in order to identify a core look and feel to the brands. With both companies looking to grow, it was first necessary to shore up the foundations before adding to them.
"We needed a sturdy, cohesive platform to grow on," said Platt, noting that at the time American Meadows - and its sister brand High Country Gardens - lacked definition and consistency.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments