How Two Catalogers Are Saving Time and Money Using Digital Asset Management

With more images in digital form, it became easier to pick up and reuse them from catalog to catalog. However, many of the images took on new lives in the form of different versions, and Ellis’ image library grew exponentially.

“We might have had a photo of a man in a particular shirt in one catalog, but for the next, we might change the personalization on the shirt. Or we might change the color to navy in another catalog,” she recalls.