How Two Catalogers Are Saving Time and Money Using Digital Asset Management
About four years ago E.B. Bradley went in search of a solution that would enable it to more efficiently manage product information, and ultimately, to produce catalogs better, faster and less expensively.
The company wasn’t keen on investing buckets of money in software; nor was it high on adding staff to support a new system. So, an application service provider model proved to be a perfect match with Object Publishing Software’s Catalog-On-Demand. It’s a Web-based DAM tool that enables catalogers, mailers and others to manage and output their digital assets for print or electronic distribution and e-commerce initiatives — all on demand. Originally a software application that customers licensed, installed and maintained internally, the solution now is available as a Web service.
