How Two Catalogers Are Saving Time and Money Using Digital Asset Management

For about six years, E.B. Bradley simply would reprint its existing catalog, changing just the spine to reflect a new date. “But at a certain point, it became a customer service issue,” Lyttle says. “We didn’t have current information in the catalog.” As a result, it had become difficult for the company’s sales reps to use the catalog as a selling tool, he notes.