How Two Catalogers Are Saving Time and Money Using Digital Asset Management

Tracking Products

The items E.B. Bradley sells come from more than 150 vendors. That’s a lot of digital assets to manage, and before the company decided to implement DAM in-house, it relied on a service bureau in Michigan to manage them instead.

“That was a problem. We didn’t have access to our data,” Lyttle recalls. “And while we’d get product changes routinely — new images and new descriptions — there wasn’t an effective way to make these changes to a database that someone else owned.”