How Two Catalogers Are Saving Time and Money Using Digital Asset Management

The E.B. Bradley catalog — whether in print or online — is an essential tool for the company, not only because it generates new business; it also serves the sales force and core customers as well. Creating a functional, effective, complete and accurate catalog is essential to E.B. Bradley’s business model. It’s fulfilling these goals today, but a little more than four years ago, it was a different story all together.