How Two Catalogers Are Saving Time and Money Using Digital Asset Management

When it came time to implement a DAM solution at WearGuard, Ellis says it was helpful that she had support from top-tier managers within her company.

“Companies may not recognize their digital assets as being as important as more tangible assets,” Ellis stresses. “They may not realize how much time it takes to work with unorganized, uncataloged and unshared assets. They may not realize how much more efficiently information could be used and shared if everyone … has access to it via some kind of DAM system. The people who work with the assets can see the value of such a system, but the decision-makers and people who hold the purse strings may not.”