How to Turn Customers Into Raving Fans

Those customers that connect and engage with you in multiple channels are well on their way to becoming raving fans. Continue to offer these folks value at every touchpoint. Make it easy to connect with you when they need it, and they too will be singing your praises to others.

Eric Groves is senior vice president of global market development for Constant Contact, a provider of email marketing, event marketing and online surveys to small businesses. You can follow Eric on Twitter @E_Groves.