How to Turn Customers Into Raving Fans

All of these efforts should promote one another. Mention your Facebook and Twitter presence on your website and in your e-newsletters, and vice versa. Doing so provides fans and customers with multiple ways to connect, and lets them choose which touchpoints are best for them. As a business, you have to engage customers wherever they connect with you. Having a Twitter account with no tweets or an email campaign with little substance will provide little in return.