How to Build Brand Advocates Online

The rise of showrooming offers the savvy online retailer a great opportunity to better target sales. Mobile analytics offer detailed behavior as well as the ability to follow your customer wherever they go, meaning you can better and more easily target them with relevant offers and incentives.

Step 5: Deliver against promises. So you've used social media to build a relationship with the customer, you've showcased your products clearly and you've made the process of actually making a purchase so easy there's little excuse not to. What happens after the all-important click to buy? Logistics and its importance in ensuring safe and efficient delivery is primed to be one of the next big battlegrounds. Whether you promise same day, same hour or 14-day delivery, the important element for the consumer is that you make the timeline clear and you deliver.