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Step 4: Build multichannel into your strategy. Creating experiences that fit perfectly into a mobile platform is essential to compete in today's market. According to Google's latest mobile report, 77 percent of mobile searches are now conducted when the consumer is in the vicinity of a PC. According to the same report, a quarter of all consumers have visited a retail site from their mobile device and, more significantly, 28 percent of all mobile searches result in conversion. Even more impressive, 55 percent of these sales occur within an hour of the consumer starting their search. These figures will only grow as consumers increasingly rely on mobile-connected devices.
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Bernard Luthi
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