Profile of Success: Experimenting with Time
How Tim Burns’ back-to-basics technique schools Edmund Scientific
WHO HIS MENTORS OR PRIMARY INFLUENCES ARE IN THE CATALOG BUSINESS: “I don’t know him personally, but Robert Edmund is somewhat of a legend in the direct marketing industry,” Burns says. “Otherwise, I look at old catalogs and listen to what life-long customers say and what industry veterans tell me at conferences, and try to stay true to the brand.”
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