Profile of Success: Experimenting with Time
How Tim Burns’ back-to-basics technique schools Edmund Scientific
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Joe Keenan
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WHAT APPEALS TO HIM MOST ABOUT THE CATALOG/MULTICHANNEL BUSINESS: Childhood memories. Even as a young boy, Burns had a penchant for mail order. “When I was a kid, I used to love mail ordering,” he says. “I’d collect Bazooka Joe comics and try to get the kazoo or the whistle that you got if you sent in a buck and 100 Bazooka Joes. So just the whole idea of mail order was always appealing to me.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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