Profile of Success: Experimenting with Time

WHAT APPEALS TO HIM MOST ABOUT THE CATALOG/MULTICHANNEL BUSINESS: Childhood memories. Even as a young boy, Burns had a penchant for mail order. “When I was a kid, I used to love mail ordering,” he says. “I’d collect Bazooka Joe comics and try to get the kazoo or the whistle that you got if you sent in a buck and 100 Bazooka Joes. So just the whole idea of mail order was always appealing to me.”