Profile of Success: Experimenting with Time
How Tim Burns’ back-to-basics technique schools Edmund Scientific

By
Joe Keenan
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“I quickly found out that was a mistake,” Burns recalls, and he quickly added the dimensions back to the copy in the spring of 2005. “That’s one of the first things our customers want to know when they’re looking at something — what its dimensions are. So I had to go back and fix all that product copy where I had lifted the dimensions.”
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