Profile of Success: Experimenting with Time
How Tim Burns’ back-to-basics technique schools Edmund Scientific
WHAT CHALLENGES HE FACED UPON HIS RETURN TO CATALOGS: Stagnant growth. Following Edmund’s acquisition in 2001, Science Kit wasn’t realizing the growth it had anticipated. “So I came in to ramp up growth,” Burns says. “The plan was to shift it from a catalog business supported by a Web site, to a Web-based business driven by the catalog.”
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