How Targeted Merchandising Can Work For You

When evaluating a potential discovery platform partner, consider websites that emphasize the following core values:

• Authenticity: Users’ activities are associated with real-world actions, which provide customized recommendations based on actual analysis of their personalities and are not perturbed by other influences.
• Relevance: The content shown to users strives to be relevant to their expressed personalities. The more sources a user has connected to the site, the more relevant the content.
• Privacy: Consumer data will never be accessible outside of the user’s explicit permission.

Advertising is still an effective form of communication, but targeted merchandising takes advertising a step further by creating a way to comprehensively compile user behavior so analytics can be applied to enable real-time discovery. This puts actual products directly in front of consumers who have been predetermined to have a relationship with the merchandise.