How Targeted Merchandising Can Work For You

Targeted merchandising will only succeed if it's relevant to real-time trends. Behavior needs to be captured and analyzed in real time, and subsequently merchandise needs to be targeted in real time. Businesses need to have a comprehensive view of consumers, taking into account every aspect of their behavior, not just a narrow vertical. By using targeted merchandising, online retailers can dramatically increase the likelihood of increasing consumption while pleasing their customers. Here are some of the benefits of targeted merchandising: