How Targeted Merchandising Can Work For You

Amazon.com was a pioneer in the online marketplace by introducing behavioral marketing, a concept akin to targeted merchandising. Amazon was able to tap into a cross-section of products (how what book you purchased could impact your product preference in electronics) to deliver new, highly relevant content. This method has two main benefits: First, Amazon can move more merchandise by placing relevant products in front of users. Second (and most important), users don't mind because they're discovering product options they're predisposed to want.