How Targeted Merchandising Can Work For You

The evolution of online advertising has seen the transition from banner ads to keyword association to actual user identification. Online advertising can use data such as IP addresses to localize ad placement, but it still relies mostly on keyword association where it connects items to keywords. It's no question that these methods have worked — Google AdWords is all the evidence you need. But is there an even better method of accelerating consumption? Enter the next advertising evolution: targeted merchandising.