Profile of Success: Best in Show
How Suzanne Vlietstra’s customer knowledge has put Hobby Horse Clothing in the winner’s circle
WHAT HAS MADE HER SUCCESSFUL: Customer knowledge and a competition vacuum. “I really know the market because I'm my own customer,” Vlietstra says, adding that she lives on a ranch with 50 boarded horses that she rides.
Hobby Horse benefits from being a recognized name in the small niche of Western-style apparel for horse shows. By focusing on three objectives — style, value and convenience — Vlietstra and her company have managed to deter competition in the market.
- People:
- Joe Keenan
- Suzanne Vlietstra
- Places:
- Western
Related Content
Comments
