Profile of Success: Best in Show

HOW DOES SHE PLAN FOR FUTURE GROWTH: Through strategic alliances. Vlietstra acknowledges that Hobby Horse is actively seeking business partners. “We’ve survived a long time as a very small, niche catalog,” she points out. “And there are a lot of challenges out there, more so than any other time in the history of my business. It’s important for me at this point to seek some alliances that are going to help us stay competitive.”