How to Successfully Execute Your Multichannel Strategy

3. Offer convenience.”Today’s consumers are very demanding and have very high expectations of their buying experience,” says Kean. Ultimately, it’s about giving customers what they want. Seventy percent of consumers are researching online before they come into the store to buy. But only about 15 percent of retailers are offering the option to buy online and pick up in store, because it’s an incredibly complicated practice to do well. That added level of convenience, however, has the potential to be enormously successful.