How to Successfully Execute Your Multichannel Strategy

And shop they will. A recent study by cataloger REI has shown that dual-channel shoppers spend 114 percent more than single-channel shoppers, and tri-channel shoppers spend an additional 48 percent more than dual-channel shoppers. With those numbers in mind, any sensible cataloger can see that you must engage in a comprehensive multi-channel marketing strategy. How do you do it? Here are a few guidelines to consider.