How to stay one step ahead of hackers.

By Alan Rimm-kaufman

As a merchant, you must understand your Web attack risk is real and significant. Your site probably is vulnerable, and it’s definitely a target. Ignoring this issue threatens your site, brand and customers. May your fear drive you to action, and may your actions safeguard your site.

Alan Rimm-Kaufman, Ph.D., leads the Rimm-Kaufman Group, a firm providing search marketing services and e-commerce consulting to leading catalogers and store retailers. He can be reached via his Web site, www.rimmkaufman.com.