How Spiegel Recovered

Part and parcel of the revamped Spiegel catalog are sections of the book that include stories and take a strong point of view, all designed to help customers dress and style — what Madonna refers to as "reality dressing. It's all about being fabulous at any age," she says. "Real people, real style, real issues — all showing how Spiegel can help at any age. A makeover in print. [The Spiegel customer] has great style and looks to us for advice and inspiration to create her personal style through the way she dresses. She wants advice on how to do that, and that's what we give her."