How Spiegel Recovered

By Paul Miller

Fueled with fresh capital, CEO Geralynn Madonna & co. have revived, repositioned and run Spiegel into profitability.

Just three years ago, the industry, the financiers and the media (including this writer) had all written off the Spiegel catalog as a soon-to-be goner. The mere notion that it would turn a profit again or even mail again seemed a pipe dream. But having emerged a couple of years ago from near liquidation along with its sister title Newport News, Spiegel now is thriving, having nudged its way into the black a little less than a year ago.