How Souplantation & Sweet Tomatoes Found Success With Its Email and Social Media Campaigns

Last February, for example, Souplantation & Sweet Tomatoes entered the social media world in earnest, sending emails to subscribers encouraging them to sign up for the company's Facebook fan page.

Then in April it launched a lemon-themed "Pucker Up" contest, which encouraged individuals to submit photos of themselves depicting sour faces to the chain's Facebook fan page. The winner received free meal passes. Souplantation & Sweet Tomatoes promoted the "Pucker Up" campaign via email blasts, website notices and tweets.