How Souplantation & Sweet Tomatoes Found Success With Its Email and Social Media Campaigns

In January, for example, Souplantation & Sweet Tomatoes — along with its internet marketing agency Red Door Interactive — encouraged subscribers to refer friends to sign up for its Club Veg email list.

Subscribers were enticed to get their friends and families to sign up for Club Veg emails with exclusive members-only offers, birthday discounts and additional coupons. Subscribers who got the most people to sign up had a chance to win 20 free meals at any Souplantation & Sweet Tomatoes restaurant.

The results? Of the 70,000 subscribers who signed up in January, 17,000 were attributed to the refer-a-friend campaign.

Embracing Social Media
Souplantation & Sweet Tomatoes also fully embraces social media, which in turn has become a key acquisition engine.

“We’ve seen great success by being an active participant in social media in terms of increased brand loyalty, customer feedback and store traffic,” said Jill Trecker, manager of guest loyalty for Garden Fresh Corp., the parent company of the retail brand, who spoke during the presentation.