Retail: Retail's Final Frontier?
How 
some stores 
could evolve 
(digress?) 
into showrooms 
(Part 3 of 3)
By
Rick Braddock
and Donn Rappaport
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Fewer Stores, More Web
Conversely, from a margin optimization standpoint, this retailer would ideally like to have fewer stores — perhaps 250 to establish its brand — and generate a much higher share of sales via the internet. In fact, the company recently announced the closing of some 150 stores this year, with 500 more closings planned over the next couple of years.
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- Places:
- Fifth Avenue
Rick Braddock
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Donn Rappaport
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