Retail: Retail's Final Frontier?
How
some stores
could evolve
(digress?)
into showrooms
(Part 3 of 3)
By
Rick Braddock
and Donn Rappaport
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Online inventory management also provides the opportunity for “just-in-time” strategic marketing initiatives not possible in a fixed distribution environment. We’re in the process of building a home-entertainment planning microsite for a major cookware marketer. Depending upon the information a visitor provides about an upcoming event, the site can offer just the right products to meet that visitor’s immediate needs.
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