How SimplySoles’ Kassie Rempel leaped feetfirst into the catalog business

By Gail Kalinoski

About SimplySoles
Catalog established: September 2004
Headquarters: Washington, D.C.
Primary merchandise: designer women’s shoes
# of employees: five — two full-time, three part-time
# of SKUs: 65
Customer demographics: females, ages 30-95; wealthy baby boomers

For the complete interview, click here: Profile of Success (Complete Interview): A Chat with Kassie Rempel.