Profile: Building a Catalog From the Ground Up
How SimplySoles’ Kassie Rempel leaped feetfirst into the catalog business
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Rempel also is contemplating bringing in investors. “If I want to add new catalog titles, which I think makes sense,” she says, “I’ll probably need to find partners or investors.” She sees complementary accessories as an obvious choice to help the company grow, offering them in a separate catalog spin-off or on additional pages in the existing book.
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Gail Kalinoski
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