Profile: Building a Catalog From the Ground Up

CURRENT CHALLENGE: Determining which direction to lead the business and how big to grow it. “Many in the D.C. area have asked me to open a D.C.-area store,” Rempel says, “but I’m not sure if it’s really in the company’s best interest or the right direction. … I’d need to find retail space that has a storefront for our local customers, and with enough square footage to operate all the catalog operations.”