Profile: Building a Catalog From the Ground Up

HOW SHE DEALT WITH IT: Expert advice. She’s tapped her printer, Kaye Sutterer at RR Donnelley, her list broker, Tom Jordan at Jordan Direct, Terri Alpert at gift catalog Uno Alla Volta, and Andrew Newsome at home furnishings catalog, Wisteria.

“I sent Andrew a letter complimenting his catalog and asking for advice on how to start my own,” she recalls. “And he sent back a three-page letter that served as my blueprint.” Meanwhile, Alpert helped Rempel learn the types of financials needed to run a catalog business. “She’s a sounding board, a coach and a cheerleader, and is a large reason for our success.”