A Cut Above
How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast
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On working with her brother-in-law, “It’s been a good partnership,” Terri says. “We really go after each other’s ideas. He’s more grounded, more middle of the road.”
Proprietary Matchback SW
The in-law team uses this drive and determination to innovate. Take the company’s proprietary software that Terri Alpert, a former Wall Street IT manager, built from scratch. “I didn’t set out to create my own business with the idea of creating my own software,” she says. “But I had the ability and the vision. And what began as a temporary solution, a stop-gap really, kept evolving. It’s one of the reasons we’re still here.”
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