How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

By Mark Del Franco

On working with her brother-in-law, “It’s been a good partnership,” Terri says. “We really go after each other’s ideas. He’s more grounded, more middle of the road.”

Proprietary Matchback SW
The in-law team uses this drive and determination to innovate. Take the company’s proprietary software that Terri Alpert, a former Wall Street IT manager, built from scratch. “I didn’t set out to create my own business with the idea of creating my own software,” she says. “But I had the ability and the vision. And what began as a temporary solution, a stop-gap really, kept evolving. It’s one of the reasons we’re still here.”