How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

By Mark Del Franco

Wider Variety
Today, the $20.5 million company’s two brands — Uno Alla Volta and Cooking Enthusiast — offer a variety of accessories, home accents and collectibles, all handcrafted by artisans.

Faced with all the same hardships other catalog/multichannel marketers are dealing with — expensive postage and paper costs, pressure from environmental groups, and so on — Alpert’s considering launching new brands, an acquisition or two, revamping the company’s Web sites, expanding the product lines, and potential spin-offs.