A Cut Above
How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast
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So she set forth to de-emphasize Professional Cutlery Direct (renaming it Cooking Enthusiast and retaining the Professional Cutlery Direct LLC name for the parent firm) while introducing a new brand and company with scores of proprietary products that carry higher margins. Enter Uno Alla Volta (Italian for “One at a time”).
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