How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

By Mark Del Franco

So she set forth to de-emphasize Professional Cutlery Direct (renaming it Cooking Enthusiast and retaining the Professional Cutlery Direct LLC name for the parent firm) while introducing a new brand and company with scores of proprietary products that carry higher margins. Enter Uno Alla Volta (Italian for “One at a time”).