A Cut Above
How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast
As a business model, however, “I wanted to create my own business, but [initially] didn’t believe Professional Cutlery Direct would work,” she says. “I mean, how many knives did people need?”
Freelance writer Mark Del Franco has covered the catalog/multichannel business for the past decade. Reach him at mark.delfranco@yahoo.com.
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