How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

By Mark Del Franco

“She learned from Professional Cutlery Direct,” Helman adds. “Now with Uno Alla Volta, she’s smart from the first time. You can tell she’s done her homework. She’s very thorough.”

Though the promise of an acquisition might expand the companies’ product offerings and add sales, it could cut the other way by virtue of lost focus, Helman says. He believes that the brightest opportunity lies in product expansions within Uno Alla Volta and potential spin-off books. “That could really take them into the stratosphere.”