A Cut Above
How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast
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On the front end, both the Uno Alla Volta and Cooking Enthusiast sites will be relaunched in September. Their new incarnations will feature a new Web engine with ample opportunities to capture cross-selling as well as search engine optimization. According to Terri Alpert, “Our old platform prevented us from doing any of the natural cross-selling and the traditional Web analytics.”
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