How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

By Mark Del Franco

On the front end, both the Uno Alla Volta and Cooking Enthusiast sites will be relaunched in September. Their new incarnations will feature a new Web engine with ample opportunities to capture cross-selling as well as search engine optimization. According to Terri Alpert, “Our old platform prevented us from doing any of the natural cross-selling and the traditional Web analytics.”